[109] McGraw-Hill then announced its intention to develop additional stories atop the Port Authority Bus Terminal annex, being built immediately to the east, but the plan did not come to fruition. The building subsequently served as the headquarters of Group Health Insurance (GHI). It was completed in 1931 as the headquarters of publisher McGraw-Hill Companies. [101] The adjacent lot ultimately was developed as a post office. [21] The following month, a spokesperson for the building's owner claimed that the lobby had mostly been demolished, but that pieces were being stored for reuse. [27] At the 32nd and 34th floors, the building contains additional setbacks. [132], 330 West 42nd Street received some facade renovations during the mid-2010s. Building)", History of the National Register of Historic Places, National Register of Historic Places Portal, https://en.wikipedia.org/w/index.php?title=330_West_42nd_Street&oldid=1020565281, Buildings and structures completed in 1931, Buildings and structures on the National Register of Historic Places in Manhattan, International style architecture in New York (state), New York City Designated Landmarks in Manhattan, Short description is different from Wikidata, Pages using New York City Subway service templates, Creative Commons Attribution-ShareAlike License, This page was last edited on 29 April 2021, at 19:40. McGraw-Hill moved out in 1972 to a new McGraw-Hill Building at 1221 Avenue of the Americas. Manhattan’s most colorful skyscraper, Hood covered the exterior with green terra-cotta tiling that slowly turned blue higher up the building; his intent was to have it dissolve into the color of the sky. [7], The new-building committee considered numerous sites on the area bounded clockwise from north by 47th Street, Second Avenue, 34th Street, and Ninth Avenue. Other names the building has commonly been known as, including former names, common informal names, local names, etc. [22][40] The windows are grouped into sets of three or four, separated horizontally by dark metal spandrel panels, and were designed to the maximum height allowed under city construction codes of the time. The group identified Larkin's 42nd Street lot, as well as another lot at Eighth Avenue and 41st Street half a block east, as feasible sites. The building was the creation of architectural “bad boy” Raymond Hood, who rose to fame after winning a competition to … [58] The bindery was on the fifth floor, the press room on the sixth floor, and the composing room on the seventh floor. [61] On the office floors, the natural light illuminated each story to a depth of 40 to 60 feet (12 to 18 m). [127][2] GHI moved out of 330 West 42nd Street in 1994, taking space at its own building at 441 Ninth Avenue. (MdeAS via LPC) Along with the lobby and other interior spaces, the building’s exterior was also designed Hood. [27] Few partitions were erected on these stories, creating an open plan with various open spaces for McGraw-Hill's subsidiaries. His McGraw-Hill Building was a strikingly spare and colorful modernist skyscraper that loomed over its hardscrabble, low-rise neighborhood. [50], Upon the McGraw Hill Building's completion, much controversy arose over its use of the International Style, which was then relatively new compared to Art Moderne and Art Deco. The company was unable to expand to the west because the post office was there. [8][11] Many of the surrounding tenements had been converted to office buildings by the 1930s. 330 West 42nd Street (also the McGraw-Hill Building and formerly the GHI Building) is a skyscraper in the Hell's Kitchen neighborhood of Manhattan in New York City. [37] The building had initially been expected to cost $2.7 million but ran $642,000 over budget. The Secret Entrance to the Knickerbocker Hotel. The elevator doors were made of metal and decorated with bronze stripes, while floor-indicator markers hung above the doorways. [30] Under the 1916 zoning code, setbacks were not required on the facades that abutted other land lots. Completed in 1932, the same year as the Empire State Building, the skyscraper at 330 West 42nd Street was built specifically for publishing giants James McGraw and James Hill. [42] The vertical mullions between windows, as well as the tops of each window sash, were painted in vermillion. [116] The rundown character of the Hell's Kitchen neighborhood meant that rent at 330 West 42nd Street was relatively cheap and, thus, the office space was taken by organizations like the 42nd Street Development Corporation. [36][37] The terracotta was manufactured by Federal Seaboard Terra Cotta Corporation. Timely Comics moved into the Empire State Building and Room 1010, once home to some of the most creative legends in the history of comic books,  is now the office of a pension advocate program for seniors. 33 stories tall. Except for the 32nd and 33rd stories, there were generally no private offices, as an employee who desired such privacy could work from home instead. This castle was once considered as an option for the Royal Family's alternate residence, but you may know it better from the 'X-Men' movie. [22][38] The terracotta panels between each story are laid in six glazed courses or layers, which gradually become lighter on higher stories. Mcgraw Hill Building, 330 West 42nd St.: Apartment Rentals in Mcgraw Hill Building at 330 West 42nd St. in Hell's Kitchen Completed in 1931, the McGraw-Hill Building has been a city landmark since 1979. Designed by architect Raymond Hood, the building signifies a gradual shift in architectural taste from the Machine Age abstract decorativeness of the Moderne style to the corporate-age utility of the International Style. For 90 years, the name of the publisher McGraw-Hill, rendered in intricate Art Deco terra-cotta lettering, has adorned the crown of the eponymous blue … Although Feldmann wanted to convert the building into office space, his financial troubles led McGraw-Hill to retake the property in February 1973 to satisfy an unpaid mortgage of $11.1 million, netting McGraw-Hill a profit of $4 million. [34][42][53] The walls of the elevator lobby contained solid green enamel walls. Today the McGraw-Hill Building’s best days are behind it. McGraw-Hill Building, 330 West 42nd Street, view of upper floors and tower, New York, New York, 1929. "[31][68][137] Chappell found the building's mass and color to be unappealing, though he did approve of the building's limited use of ornamentation. [31], The facade is largely undecorated except for the original ground level, the original lobby, and the top stories. It was a time of audacious design and construction in New York, and the 35-story skyscraper that Hood designed for McGraw-Hill … Offer available only in the U.S. (including Puerto Rico). [65][66] It was then headquartered at the Hill Publishing Building at 475 Tenth Avenue, at the corner with 36th Street. [120][121][122] Mechanical systems were also updated through the building. 118 Years Later, Japan's Earliest Sound Recordings Still Resonate, The Indie Video Games Bringing South and Southeast Asian Food to Your Screen, Meet the Experimental Violinist Forging Her Own Path, How a Blacksmith in Jordan Created His Own Sign Language, In Naples, Praying With Skulls Is an Ancient Tradition, Only in Queens: Tasting Our Way Through New York’s Most Diverse Borough, http://www.nytimes.com/1999/03/14/realestate/streetscapes-old-mcgraw-hill-building-color-filled-restoration-colorful.html, http://tps.cr.nps.gov/nhl/detail.cfm?ResourceId=1831&ResourceType=Building, http://en.wikipedia.org/wiki/330_West_42nd_Street, http://www.paulshawletterdesign.com/2006/09/art-deco-new-york-in-letters-a-quick-tour/. [16][17] The design of 330 West 42nd Street was evocative of those of New York City's earlier factory buildings. Located on West 42nd Street in NYC the 1930 Art Deco building stands 35 stories and was designed by Raymond Hood for the McGraw-Hill publishing house, who occupied the lower floors and rented out the upper floors. Gural had become more selective with tenants, only accepting large leases and telling The New York Times in 1981 that he could bring the building to full occupancy "three times over in ten minutes". Ft. in McGraw-Hill Building", "Real Estate News: Importing Firm Rents Space in West 42d St. Adolphe Hurst Co. to Use Larger Office Quarters in McGraw-Hill Building", "McGraw-Hill Building Almost Fully Occupied: Over 99% of Spacc Taken, H. W. McGraw Reports", "Perfume Firm Rents Quarters In West 42d St: Givautlan-Delatvanua, Inc., Takes Large Space in the McGraw-Hill Building", "Skyscrapers Ready. [51][52] It originally consisted of a passageway from the 42nd Street entrance, whose walls were decorated with similar dark-green and light-blue bands as the entrance way. He would later become much more famous under his assumed name: Stan Lee. ; Its Publishing Headquarters Now in West 42d St. But in the midst of all the grime and noise of the bus terminal is a building of such beautiful art deco design that it was the only New York building shown at the influential International Style Expo of 1932. McGraw-Hill Building Commentary The first major building to be clad with machine-made terra-cotta. [78][79], Frank Gale of McGraw-Hill wrote in January 1932, three months after the building's completion, that only six of the 33 usable office stories had not been occupied by then. Over the past few months, preservationists have fought hard to landmark the suave, Streamline Moderne lobby of the McGraw-Hill Building, a 1931 … Passersby will be most familiar with the 485-foot tower’s facade—its blue-green terra-cotta bands and embedded McGraw-Hill signage are Art Deco showstoppers. "About Real Estate; Health Insurer Moving to Own Building", "The McGraw-Hill Building's top half to receive resi conversion", "Commercial Property: Bankruptcy and its Shadows; When Leases Get Mired in Finance", "A major union and its benefit fund just inked one of the biggest lease deals of the year", "Major health care union will move to Seventh Avenue", "Change Is Coming to the McGraw-Hill Building's Art Deco Lobby. [122] A site-specific artwork, an angular metal sculpture by Owen Morrel entitled Boomerang, was mounted 300 feet (91 m) up the southeast corner in 1981. [27] After the structure's completion in 1931, Hood and McGraw-Hill had compared the facade to an automobile, a common Art Deco symbol. In designing the building, Hood had considered several different colors for the terracotta panels, including "Chinese red", orange, yellow, and gray. [65] With numerous acquisitions of other companies over the following decades, the McGraw-Hill Publishing Company found its existing space insufficient by the late 1920s. [10], Construction began on December 29, 1930, when the first rivet was driven by the publishing company's vice president James H. McGraw Jr. Starrett Brothers, the main contractor, hired about 800 construction workers for the project. Above the ground level is a set of light-blue panels with silver-colored metal bands. ", "Preservationists launch effort to protect a cherished Raymond Hood lobby in Manhattan's McGraw Hill building", "Architecture: 'Beautiful and Beloved'; Of such, says a critic, is a city's face composed. [31][36][40] The western and eastern facades are clad with horizontal "ribs" at the 34th and 35th stories. [45][46] These letters, custom made of terracotta blocks, stood against the blue and green terracotta panels of the facade, concealing the mechanical equipment atop 330 West 42nd Street. The 35-meter setback from Sixth Avenue accommodates a sunken plaza dominated by the 15-meter abstract steel sculpture Sun Triangle by Athelstan Spilhaus. Afloat the Erie Canal: A Self-Led Houseboat Adventure, Science in the Field: Tracking Wild Bumblebees in Sequoia, Rewilding: Tracking Wolves in the Forests of Sweden. Timely’s first editor Joe Simon, along with artist Jack Kirby, created Captain America there. [18] The vacancy was attributed to developers' reluctance to take space on West 42nd Street, which was considered "tawdry", and the decline in the general neighborhood. The ad ran: “Comic Magazine Inkers Wanted: brush, no pen: must be familiar with technique of adventure comic magazines; suggest see Captain America Magazine for style before answering; salary or freelance basis. [73][74], McGraw-Hill's publishing division moved into the building by October 25, 1931. [7][8] On the same city block, John A. Larkin acquired several lots totaling 47,500 square feet (4,410 m2) in 1926. At that time, the company occupied 94 percent of the space at 330 West 42nd Street and was planning to expand the structure. Type. [3] The New York City Subway's 42nd Street/Port Authority Bus Terminal station (A, ​C, and ​E trains) and Eleven Times Square are on Eighth Avenue, less than one block east. Leases 2 Floors In West 42d St: Takes McGraw-Hill Space for Executive Offices; Other Large Deals Closed", "United Cigar Headquarters Moving to Times Sq. [14][a] Unlike in Art Deco structures of the past, 330 West 42nd Street relied on color as a primary means of ornament. [27][39] The only deviation from the facade's horizontal emphasis is on the eastern facade, which contains a pair of blue-green vertical strips at its center. In 2021, the owners reportedly disassembled parts of the lobby. CTBUH collects data on two major types of tall structures: 'Buildings' and 'Telecommunications / Observation Towers.' [129] The restoration of the facade won an award in 2019 from the New York Landmarks Conservancy. [111][112] McGraw-Hill sold 330 West 42nd Street to C. Russell Feldmann in 1970. [3][4] The land lot has an area of 27,975 square feet (2,599.0 m2) and a frontage of 130 feet (40 m) on 42nd Street, extending 197.5 feet (60.2 m) deep. The 51-floor structure has a seven-story base and a simple, cuboid massing. [49][115] Through the end of the 1970s, the building was only one-third occupied, with most of that space being taken by GHI. [89] By 1935, the building was almost fully occupied. No purchase necessary. While not to everyone’s tastes (architectural critic Arthur North said it showed “disregard for every accepted principle of architectural designing in the most flagrant manner”), the 10th floor of the building became the home of Timely Publications, a pulp fiction company run by publisher Martin Goodman. [16] The printing plant was placed below the sixth-floor setback while the book production was housed in the loft space above the setback. [61][72] Work progressed quickly and was nearly completed by June 1931; that month, twenty workers received awards for "superior craftsmanship". That’s the fear of local preservationists who have launched an effort to protect the art moderne lobby of the former McGraw Hill building, a 1931 … [75][76] Construction had taken fourteen months from planning to completion. The facade is made of blue-green terracotta ceramic tile panels, alternating with green-metal-framed windows, with a strongly horizontal orientation. Designed by Raymond Hood and J. André Fouilhoux in a mixture of the International Style, Art Deco, and Art Moderne styles, the building was constructed from 1930 to 1931 and originally served as the headquarters of McGraw-Hill Companies. … The Class A Office building was completed in 1971 and features a total of 2,500,000 Sqft. The building’s lobby was both a work of art and a historical representation of an important period in … [42][53][54] There were doorways which led to the bookstore on the left (east) wall and to the bank on the right (west) wall. Henry-Russell Hitchcock and Phillip Johnson included the McGraw-Hill Building in their Modern Architecture The McGraw-Hill Building had one of the city’s most extraordinary remaining examples of the Art Deco style that defined art and architecture in the early 20th Century. [93] McGraw-Hill suffered from financial issues of its own, occupying only 34 percent of the floor area by 1939. Incorporating elements of the European-born International Style, the tower asserted a bold horizontality, ribbons of tall, factory-style windows alternating with eye-catching blue-green bands of terra cotta. [27][31] Due to restrictions on the amount of glass a facade was allowed to have, the windows were divided horizontally by metal bars. 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